He said customers also wanted their status to be able to grow much faster and have more choice where they could redeem their points. Kelley said the changes to its rewards program were made after surveys found customers were looking for value when spending their discretionary income. 'It’s time to get back to being the 800-pound gorilla.' 'This lets everyone know that Station Casinos is back to business,' he said.
Kelly said the company had been though a lot in the past couple of years. 'This is 24 hours a day, seven days a week, 365 days a year. Status credits can also be earned playing poker, bingo or in the race and sports book. The new Boarding Pass program will offer three points, instead of one, for every dollar gambled when playing video poker, slots and video keno.Īmong other features is an option for cash back at $1 for every 1,000 points earned, and points can be redeemed at restaurants, bowling centers, movie theaters, two spas and for concerts. 'We knew we had to do things differently with our boarding pass cards.'
'The economy has made competition more fierce,' said Kevin Kelley, chief operating officer of Station Casinos. After 12 years and more than 5 million cards issued, Station Casinos officials Tuesday introduced a revamped Boarding Pass rewards program, making it easier for gamblers to earn new incentives and rewards for play at its casinos.
